Kotler Neil G., Kotler Philip, Kotler Wendy:
Museum Marketing And Strategy
Designing Missions, Building Audiences, Generating Revenue And Resources
John Wiley And Sons Ltd (United States), 2008
Hardback, 544 pages
Size: 240x185 mm
ISBN: 9780787996918
ISBN-10: 0787996912
List price: £42.50
You save: 30%
Museum Marketing And Strategy
A guide on marketing for museums that addresses the impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

