Kotler Neil G., Kotler Philip, Kotler Wendy:
Museum Marketing And Strategy

Designing Missions, Building Audiences, Generating Revenue And Resources

2 Rev Ed

John Wiley And Sons Ltd (United States), 2008
Hardback, 544 pages
Size: 240x185 mm
ISBN: 9780787996918
ISBN-10: 0787996912

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Museum Marketing And Strategy

A guide on marketing for museums that addresses the impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

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Neil G. Kotler
Philip Kotler
Wendy Kotler
Museums & museology
Reference, information and interdisciplinary subjects
John Wiley And Sons Ltd

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Neil G. Kotler
Philip Kotler
Wendy Kotler
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