Ross Bernard, Segal Clare:
The Influential Fundraiser

Using The Psychology Of Persuasion To Achieve Outstanding Results

John Wiley And Sons Ltd (United States), 2009
Hardback, 320 pages
Size: 240x161 mm
ISBN: 9780787994044
ISBN-10: 0787994049

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The Influential Fundraiser

Offers an alternative model for asking and influencing potential donors and peers, using the techniques developed in the neural and psychological sciences. This book shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a campaign strategy, and reluctant colleagues to commit to their ideas.

Related links:

Bernard Ross
Clare Segal
Charities & voluntary services
Social work
Sociology, social studies
Social sciences
John Wiley And Sons Ltd

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Bernard Ross
Clare Segal
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