Andresen Katya:
Robin Hood Marketing

Stealing Corporate Savvy To Sell Just Causes

John Wiley And Sons Ltd (United States), 2006
Hardback, 288 pages
Size: 236x159 mm
ISBN: 9780787981488
ISBN-10: 0787981486

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Robin Hood Marketing

Demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of various kinds. This book also reveals the best route to court those in the media and getting your message into their reporting.

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Katya Andresen
Non-profitmaking organizations
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
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