Andresen Katya:
Robin Hood Marketing
Stealing Corporate Savvy To Sell Just Causes
John Wiley And Sons Ltd (United States), 2006
Hardback, 288 pages
Size: 236x159 mm
ISBN: 9780787981488
ISBN-10: 0787981486
List price: £16.99
You save: 30%
Robin Hood Marketing
Demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of various kinds. This book also reveals the best route to court those in the media and getting your message into their reporting.

