Bernstein Joanne Scheff:
Arts Marketing Insights

The Dynamics Of Building And Retaining Performing Arts Audiences

John Wiley And Sons Ltd (United States), 2006
Hardback, 320 pages
Size: 238x165 mm
ISBN: 9780787978440
ISBN-10: 0787978442

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Arts Marketing Insights

Offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers. This book helps readers to understand performing arts audiences, conduct research, and provide customer service. It offers guidance on long-range marketing planning.

Related links:

Joanne Scheff Bernstein
The arts: general issues
The arts
John Wiley And Sons Ltd

More information from Wikipedia:

Joanne Scheff Bernstein
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