The Global Market
Developing A Strategy To Manage Across Borders
Editor: John A.Quelch
John Wiley And Sons Ltd (United States), 2004
Hardback, 432 pages
Size: 233x159 mm
ISBN: 9780787968571
ISBN-10: 0787968579
List price: £32.99
You save: 30%
The Global Market
Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.

