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Testing, Testing 1, 2, 3

Raise More Money With Direct Mail Tests

John Wiley And Sons Ltd (United States), 2003
Paperback, 272 pages
Size: 239x177 mm
ISBN: 9780787967123
ISBN-10: 0787967122

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Testing, Testing 1, 2, 3

Shows fundraisers how to increase their direct mail results and raise more money by using the scientific process of testing. Based on real-world examples, this work takes you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage.

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