Warwick Mal:
Testing, Testing 1, 2, 3
Raise More Money With Direct Mail Tests
John Wiley And Sons Ltd (United States), 2003
Paperback, 272 pages
Size: 239x177 mm
ISBN: 9780787967123
ISBN-10: 0787967122
List price: £15.99
You save: 25%
Testing, Testing 1, 2, 3
Shows fundraisers how to increase their direct mail results and raise more money by using the scientific process of testing. Based on real-world examples, this work takes you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage.

