Johnston Keith M.:
Coming Soon
Film Trailers And The Selling Of Hollywood Technology
Mcfarland & Co Inc (United States), 2009
Paperback, 228 pages
Size: 231x163 mm
ISBN: 9780786444328
ISBN-10: 0786444320
Coming Soon
The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet.

