Kelley Larry D., Jugenheimer Donald W.:
Cases In Advertising Management
M.E. Sharpe (United States), 2009
Paperback, 192 pages
Size: 226x188 mm
ISBN: 9780765622617
ISBN-10: 0765622610
Cases In Advertising Management
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

