Kelley Larry D., Jugenheimer Donald W.:
Cases In Advertising Management

M.E. Sharpe (United States), 2009
Paperback, 192 pages
Size: 226x188 mm
ISBN: 9780765622617
ISBN-10: 0765622610

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Cases In Advertising Management

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Related links:

Larry D. Kelley
Donald W. Jugenheimer
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
M.E. Sharpe

More information from Wikipedia:

Larry D. Kelley
Donald W. Jugenheimer
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