Kelley Larry D., Jugenheimer Donald W.:
Advertising Media Planning

A Brand Management Approach

2 Rev Ed

M.E. Sharpe (United States), 2008
Paperback, 208 pages
Size: 214x193 mm
ISBN: 9780765620330
ISBN-10: 0765620332

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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This edition offers practical guidance for those who practice media planning on a daily basis. It also includes chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan.

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Larry D. Kelley
Donald W. Jugenheimer
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
M.E. Sharpe

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Larry D. Kelley
Donald W. Jugenheimer
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