Kahn Kenneth B.:
New Product Forecasting: An Applied Perspective

Foreword by: MartinJoseph, Foreword by: AlecFinney

M.E. Sharpe, 2006
Hardcover, 157 pages
Size: 236x162 mm
ISBN: 9780765616098
ISBN-10: 0765616092

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Kenneth B. Kahn

Kenneth B. Kahn, Phd, Is Associate Professor Of Marketing In The Department Of Marketing, Logistics, And Transportation At The University Of Tennessee.<Br> George Castellion Is President Of Ssc Associates, A Custom Marketing Research Consultancy.<Br> Abbie Griffin Is Professor Of Business Administration At The University Of Illinois, Urbana&#151; Champaign Who Teaches, Researches, And Consults In New Product Development.

Martin Joseph

Martin Joseph Is Senior Academic Visitor In Sociology At Oxford Brookes University. He Is The Author Of A Number Of Highly Sucessful Text Books Including "Sociology For Everyone,"

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Kenneth B. Kahn
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Alec Finney
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Kenneth B. Kahn
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