Kahn Kenneth B.:
New Product Forecasting: An Applied Perspective
Foreword by: MartinJoseph, Foreword by: AlecFinney
M.E. Sharpe, 2006
Hardcover, 157 pages
Size: 236x162 mm
ISBN: 9780765616098
ISBN-10: 0765616092
You save: 5%
Kenneth B. Kahn
Kenneth B. Kahn, Phd, Is Associate Professor Of Marketing In The Department Of Marketing, Logistics, And Transportation At The University Of Tennessee.<Br> George Castellion Is President Of Ssc Associates, A Custom Marketing Research Consultancy.<Br> Abbie Griffin Is Professor Of Business Administration At The University Of Illinois, Urbana— Champaign Who Teaches, Researches, And Consults In New Product Development.
Martin Joseph
Martin Joseph Is Senior Academic Visitor In Sociology At Oxford Brookes University. He Is The Author Of A Number Of Highly Sucessful Text Books Including "Sociology For Everyone,"

