Williams Karla A.:
Donor Focused Strategies For Annual Giving
Jones And Bartlett Publishers, Inc (United States), 2003
Paperback, 287 pages
Size: 279x217 mm
ISBN: 9780763725051
ISBN-10: 0763725056
List price: £33.99
You save: 5%
Donor Focused Strategies For Annual Giving
This volume proposes an annual integrated development process designed to be sensitive to the motivations of donors. It seeks to incorporate established practices with recent innovations by grouping donors into specific constituencies, catering the fundraising approach to the characteristics of the constituency, and managing the individual cases
