Singhal Arvind, Rogers Everett M.:
Combating Aids

Communication Strategies In Action

Sage Publications India Pvt Ltd (India), 2002
Paperback, 426 pages
Size: 210x140 mm
ISBN: 9780761997283
ISBN-10: 0761997288

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Combating Aids

Synthesizes critical lessons about effective HIV/AIDS prevention programs, with an emphasis on communication strategies. This book focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. It also analyzes the value of entertainment-education strategy in HIV prevention and care.

Related links:

Arvind Singhal
Everett M. Rogers
AIDS: social aspects
Illness & addiction: social aspects
Social issues
Sociology, social studies
Social sciences
Sage Publications India Pvt Ltd

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Arvind Singhal
Everett M. Rogers
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