Puchta Claudia, Potter Jonathan:
Focus Group Practice
Sage Publications Ltd (United States), 2004
Paperback, 184 pages
Size: 242x170 mm
ISBN: 9780761966913
ISBN-10: 0761966919
You save: 10%
Focus Group Practice
Provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, using recent theories of interaction, discourse and conversation analyses, to throw light on the practice of moderation. Examples from focus groups in a wide range of different contexts.


