Puchta Claudia, Potter Jonathan:
Focus Group Practice

Sage Publications Ltd (United States), 2004
Paperback, 184 pages
Size: 242x170 mm
ISBN: 9780761966913
ISBN-10: 0761966919

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Focus Group Practice

Provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, using recent theories of interaction, discourse and conversation analyses, to throw light on the practice of moderation. Examples from focus groups in a wide range of different contexts.

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Claudia Puchta
Jonathan Potter
Sociology, social studies
Social sciences
Sage Publications Ltd

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Claudia Puchta
Jonathan Potter
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