Peterson Robert A.:
Electronic Marketing And The Consumer
Editor: Robert A.Peterson
Sage Publications Inc (United States), 1997
Hardback, 208 pages
Size: 229x152 mm
ISBN: 9780761910695
ISBN-10: 0761910697
List price: £87.00
You save: 5%
Electronic Marketing And The Consumer
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
