Crisis Management In The Tourism Industry
Beating The Odds?
Editor: ChristofPforr
Ashgate Publishing Group (United Kingdom), 2009
Hardback, 288 pages
Size: 234x156 mm
ISBN: 9780754673804
ISBN-10: 0754673804
List price: £60.00
You save: 20%
Crisis Management In The Tourism Industry
As an industry, tourism is particularly susceptible to outside events producing negative consumer perceptions. This book provides a conceptual approach to questions such as how tourism businesses prepare for and react to crisis, which measures are taken and what impact they have, and which strategies can be employed to overcome them.
