Raab Gerhard, Ajami Riad A., Gargeya Vidaranya B., Goddard G.Jason:
Customer Relationship Management
A Global Perspective
Gower Publishing Ltd (United Kingdom), 2008
Hardback, 180 pages
Size: 234x156 mm
ISBN: 9780754671565
ISBN-10: 0754671569
List price: £45.00
You save: 20%
Customer Relationship Management
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.
