Sorry,the image is not available

Raab Gerhard, Ajami Riad A., Gargeya Vidaranya B., Goddard G.Jason:
Customer Relationship Management

A Global Perspective

Gower Publishing Ltd (United Kingdom), 2008
Hardback, 180 pages
Size: 234x156 mm
ISBN: 9780754671565
ISBN-10: 0754671569

Our price: £36.00
List price: £45.00
You save: 20%

Usually ships within 2 weeks.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

Customer Relationship Management

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

Related links:

Gerhard Raab
Riad A. Ajami
Vidaranya B. Gargeya
G.Jason Goddard
Customer services
Sales & marketing
Business & management
Economics, finance, business and industry
Gower Publishing Ltd

More information from Wikipedia:

Gerhard Raab
Riad A. Ajami
Vidaranya B. Gargeya
G.Jason Goddard
© 2006-2008 Eruditor Ltd and its partners

Search

Whole catalogue
Photography & photographs

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z