Middleton Victor T.C., Fyall Alan, Morgan Mike, Ranchhod Ashok:
Marketing In Travel And Tourism
Elsevier Science & Technology (United Kingdom), 2009
Paperback, 528 pages
Size: 216x280 mm
ISBN: 9780750686938
ISBN-10: 0750686936
List price: £29.99
You save: 5%
Marketing In Travel And Tourism
A guide to marketing in the global travel industry. It aims to guide readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practiced in the modern visitor economy.

