Smith Aaron:
Introduction To Sport Marketing
A Practical Approach
Elsevier Science & Technology (United Kingdom), 2008
Paperback, 352 pages
Size: 246x189 mm
ISBN: 9780750686853
ISBN-10: 0750686855
List price: £24.99
You save: 5%
Introduction To Sport Marketing
Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.

