Smith Aaron:
Introduction To Sport Marketing

A Practical Approach

Elsevier Science & Technology (United Kingdom), 2008
Paperback, 352 pages
Size: 246x189 mm
ISBN: 9780750686853
ISBN-10: 0750686855

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Introduction To Sport Marketing

Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.

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