Mcdonald Malcolm:
Marketing Plans

How To Prepare Them, How To Use Them

6 Rev Ed

Elsevier Science & Technology (United Kingdom), 2007
Paperback, 704 pages
Size: 246x189 mm
ISBN: 9780750683869
ISBN-10: 0750683864

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Marketing Plans

Takes you through the process of marketing planning. This guide explains the differences between processes, methods, strategic and tactical planning, and incorporates the thinking in marketing, e-marketing, CRM and planning practices. It is suitable for professional marketers and students of marketing.

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Malcolm Mcdonald
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