Mccabe Scott:
Marketing Communications In Tourism And Hospitality

Concepts, Strategies And Cases

Elsevier Science & Technology (United Kingdom), 2008
Paperback, 320 pages
Size: 246x189 mm
ISBN: 9780750682770
ISBN-10: 0750682779

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Marketing Communications In Tourism And Hospitality

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

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Scott Mccabe
Hotel & catering trades
Hospitality industry
Service industries
Industry & industrial studies
Economics, finance, business and industry
Elsevier Science & Technology

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Scott Mccabe
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