Mccabe Scott:
Marketing Communications In Tourism And Hospitality
Concepts, Strategies And Cases
Elsevier Science & Technology (United Kingdom), 2008
Paperback, 320 pages
Size: 246x189 mm
ISBN: 9780750682770
ISBN-10: 0750682779
List price: £28.99
You save: 5%
Marketing Communications In Tourism And Hospitality
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

