Rentschler Ruth, Hede Anne-Marie:
Museum Marketing

Competing In The Global Marketplace

Elsevier Science & Technology (United Kingdom), 2007
Paperback, 296 pages
Size: 234x156 mm
ISBN: 9780750680653
ISBN-10: 0750680652

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Museum Marketing

Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

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Ruth Rentschler
Anne-Marie Hede
Museums & museology
Reference, information and interdisciplinary subjects
Elsevier Science & Technology

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Ruth Rentschler
Anne-Marie Hede
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