Rentschler Ruth, Hede Anne-Marie:
Museum Marketing
Competing In The Global Marketplace
Elsevier Science & Technology (United Kingdom), 2007
Paperback, 296 pages
Size: 234x156 mm
ISBN: 9780750680653
ISBN-10: 0750680652
List price: £29.00
You save: 5%
Museum Marketing
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

