Getz Donald:
Event Studies
Theory, Research And Policy For Planned Events
Elsevier Science & Technology (United Kingdom), 2007
Paperback, 520 pages
Size: 246x189 mm
ISBN: 9780750669597
ISBN-10: 0750669594
List price: £31.99
You save: 5%
Event Studies
Provides an explanation of why planned events are important from a social/cultural, economic and environmental perspective. This book takes a look at research issues and challenges, and of methodologies and theories applicable to event studies.
