Campbell David, Stonehouse George, Houston Bill:
Business Strategy
An Introduction
Elsevier Science & Technology (United Kingdom), 2002
Paperback, 475 pages
Size: 246x189 mm
ISBN: 9780750655699
ISBN-10: 0750655690
List price: £41.00
You save: 5%
Business Strategy
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.

