Axelby Graham:
Management Information For Marketing Decisions

New Ed

Elsevier Science & Technology (UK), 2001
Paperback, 224 pages
Size: 210x297 mm
ISBN: 9780750653084
ISBN-10: 0750653086

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Management Information For Marketing Decisions

Intended for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. This work contains: an international perspective; material to cover e-marketing issues, the basic concepts of management information systems, accounting techniques and the application of market research; and more.

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Graham Axelby
Sales & marketing
Business & management
Economics, finance, business and industry
Elsevier Science & Technology

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