Axelby Graham:
Management Information For Marketing Decisions
Elsevier Science & Technology (UK), 2001
Paperback, 224 pages
Size: 210x297 mm
ISBN: 9780750653084
ISBN-10: 0750653086
List price: £19.99
You save: 15%
Management Information For Marketing Decisions
Intended for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. This work contains: an international perspective; material to cover e-marketing issues, the basic concepts of management information systems, accounting techniques and the application of market research; and more.

