Evans Nigel, Campbell David, Stonehouse George:
Strategic Management For Travel And Tourism
Elsevier Science & Technology (United Kingdom), 2002
Paperback, 420 pages
Size: 246x189 mm
ISBN: 9780750648547
ISBN-10: 0750648546
List price: £26.99
You save: 5%
Strategic Management For Travel And Tourism
Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays.

