Evans Nigel, Campbell David, Stonehouse George:
Strategic Management For Travel And Tourism

Elsevier Science & Technology (United Kingdom), 2002
Paperback, 420 pages
Size: 246x189 mm
ISBN: 9780750648547
ISBN-10: 0750648546

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Strategic Management For Travel And Tourism

Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays.

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Nigel Evans
David Campbell
George Stonehouse
Business strategy
Business & management
Economics, finance, business and industry
Elsevier Science & Technology

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Nigel Evans
David Campbell
George Stonehouse
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