Christopher Martin, Payne Adrian, Ballantyne David:
Relationship Marketing

Creating Stakeholder Value

2 Rev Ed

Elsevier Science & Technology (United Kingdom), 2002
Paperback, 264 pages
Size: 234x156 mm
ISBN: 9780750648394
ISBN-10: 0750648392

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Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Martin Christopher
Adrian Payne
David Ballantyne
Business competition
Business & management
Economics, finance, business and industry
Elsevier Science & Technology

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Martin Christopher
Adrian Payne
David Ballantyne
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