Christopher Martin, Payne Adrian, Ballantyne David:
Relationship Marketing
Creating Stakeholder Value
Elsevier Science & Technology (United Kingdom), 2002
Paperback, 264 pages
Size: 234x156 mm
ISBN: 9780750648394
ISBN-10: 0750648392
List price: £26.99
You save: 10%
Relationship Marketing
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

