Temporal Paul, Alder Harry:
Corporate Charisma

How To Achieve World-Class Recognition By Maximising Your Company's Image, Brands And Culture

New Ed

Piatkus Books (United Kingdom), 1999
Paperback, 224 pages
Size: 215x135 mm
ISBN: 9780749918934
ISBN-10: 0749918934

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Corporate Charisma

This text shows how to create sustainable competitive advantage, attract customers, outlast competitors and contribute to the corporate success. It provides a guide to making a company unique and giving it direction. It covers the psychology of a company, creating charisma and choosing customers.

Related links:

Paul Temporal
Harry Alder
Business competition
Business & management
Economics, finance, business and industry
Piatkus Books

More information from Wikipedia:

Paul Temporal
Harry Alder
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