Temporal Paul, Alder Harry:
Corporate Charisma
How To Achieve World-Class Recognition By Maximising Your Company's Image, Brands And Culture
Piatkus Books (United Kingdom), 1999
Paperback, 224 pages
Size: 215x135 mm
ISBN: 9780749918934
ISBN-10: 0749918934
List price: £9.99
You save: 30%
Corporate Charisma
This text shows how to create sustainable competitive advantage, attract customers, outlast competitors and contribute to the corporate success. It provides a guide to making a company unique and giving it direction. It covers the psychology of a company, creating charisma and choosing customers.

