Kenny Graham:
Diversification Strategy
How To Grow A Business By Diversifying Successfully
Kogan Page Ltd (United Kingdom), 2009
Hardback, 224 pages
Size: 234x156 mm
ISBN: 9780749456641
ISBN-10: 0749456647
List price: £24.95
You save: 10%
Diversification Strategy
Challenges conventional wisdom and establishes a blueprint for successfully managing diversification. This book uses case studies such as General Electric, Wesfarmers, Bidvest, ITC and Burns Philip and analyzes the whole process in detail, and describes the seven characteristics of successful diversifiers.

