Kenny Graham:
Diversification Strategy

How To Grow A Business By Diversifying Successfully

Kogan Page Ltd (United Kingdom), 2009
Hardback, 224 pages
Size: 234x156 mm
ISBN: 9780749456641
ISBN-10: 0749456647

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Diversification Strategy

Challenges conventional wisdom and establishes a blueprint for successfully managing diversification. This book uses case studies such as General Electric, Wesfarmers, Bidvest, ITC and Burns Philip and analyzes the whole process in detail, and describes the seven characteristics of successful diversifiers.

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Graham Kenny
Business strategy
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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