Springer Paul:
Ads To Icons

How Advertising Succeeds In A Multimedia Age

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2009
Paperback, 368 pages
Size: 240x170 mm
ISBN: 9780749456474
ISBN-10: 0749456477

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Ads To Icons

Examines various trends in advertising. This book identifies why iconic advertising campaigns were successful and analyzes their contribution to the continued development of advertising. It includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film.

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Paul Springer
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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