Springer Paul:
Ads To Icons
How Advertising Succeeds In A Multimedia Age
Kogan Page Ltd (United Kingdom), 2009
Paperback, 368 pages
Size: 240x170 mm
ISBN: 9780749456474
ISBN-10: 0749456477
List price: £19.99
You save: 10%
Ads To Icons
Examines various trends in advertising. This book identifies why iconic advertising campaigns were successful and analyzes their contribution to the continued development of advertising. It includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film.

