Griffin Andrew:
New Strategies For Reputation Management

Gaining Control Of Issues, Crises And Corporate Social Responsibility

Kogan Page Ltd (United Kingdom), 2009
Paperback, 184 pages
Size: 234x153 mm
ISBN: 9780749456337
ISBN-10: 0749456337

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New Strategies For Reputation Management

Shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. This book demonstrates how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Related links:

Andrew Griffin
Public relations
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Andrew Griffin
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