Griffin Andrew:
New Strategies For Reputation Management
Gaining Control Of Issues, Crises And Corporate Social Responsibility
Kogan Page Ltd (United Kingdom), 2009
Paperback, 184 pages
Size: 234x153 mm
ISBN: 9780749456337
ISBN-10: 0749456337
List price: £19.99
You save: 10%
New Strategies For Reputation Management
Shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. This book demonstrates how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

