Kaden Robert J., Linda Gerry, Levinson Jay Conrad:
More Guerrilla Marketing Research
Asking The Right People, The Right Questions, The Right Way, And Effectively Using The Answers To Make More Money
Kogan Page Ltd (United Kingdom), 2009
Hardback, 368 pages
Size: 234x156 mm
ISBN: 9780749455477
ISBN-10: 0749455470
List price: £18.99
You save: 10%
More Guerrilla Marketing Research
Focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. This book includes material on setting research goals and objectives; how to set a research budget; and, secondary research.
