Gibbs Richard, Humphries Andrew:
Strategic Alliances And Marketing Partnerships

Gaining Competitive Advantage Through Collaboration And Partnering

Kogan Page Ltd (United Kingdom), 2009
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780749454845
ISBN-10: 0749454849

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Strategic Alliances And Marketing Partnerships

Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on research and dealing with key topics such as supply chain management, marketing channels and relationship management, this work identifies the key factors that determine partnering excellence.

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Richard Gibbs
Andrew Humphries
Business strategy
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Richard Gibbs
Andrew Humphries
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