Gibbs Richard, Humphries Andrew:
Strategic Alliances And Marketing Partnerships
Gaining Competitive Advantage Through Collaboration And Partnering
Kogan Page Ltd (United Kingdom), 2009
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780749454845
ISBN-10: 0749454849
List price: £30.00
You save: 10%
Strategic Alliances And Marketing Partnerships
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on research and dealing with key topics such as supply chain management, marketing channels and relationship management, this work identifies the key factors that determine partnering excellence.

