Richardson Neil, Gosnay Ruth:
Develop Your Marketing Skills
Kogan Page Ltd (United Kingdom), 2008
Paperback, 160 pages
Size: 216x135 mm
ISBN: 9780749453954
ISBN-10: 0749453958
List price: £8.99
You save: 25%
Develop Your Marketing Skills
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. This guide outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, and creating a marketing plan.

