Richardson Neil, Gosnay Ruth:
Develop Your Marketing Skills

Kogan Page Ltd (United Kingdom), 2008
Paperback, 160 pages
Size: 216x135 mm
ISBN: 9780749453954
ISBN-10: 0749453958

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Develop Your Marketing Skills

It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. This guide outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, and creating a marketing plan.

Related links:

Neil Richardson
Ruth Gosnay
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Neil Richardson
Ruth Gosnay
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