Humby Clive, Hunt Terry, Phillips Tim:
Scoring Points
How Tesco Continues To Win Customer Loyalty
Kogan Page Ltd (United Kingdom), 2008
Paperback, 304 pages
Size: 234x153 mm
ISBN: 9780749453381
ISBN-10: 0749453389
List price: £17.99
You save: 10%
Scoring Points
Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Offering an account of Clubcard: the successes, the failures and the lessons learnt, this book shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrates the benefits for Tesco and its customers.

