Humby Clive, Hunt Terry, Phillips Tim:
Scoring Points

How Tesco Continues To Win Customer Loyalty

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2008
Paperback, 304 pages
Size: 234x153 mm
ISBN: 9780749453381
ISBN-10: 0749453389

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Scoring Points

Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Offering an account of Clubcard: the successes, the failures and the lessons learnt, this book shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrates the benefits for Tesco and its customers.

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Clive Humby
Terry Hunt
Tim Phillips
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Clive Humby
Terry Hunt
Tim Phillips
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