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Tungate Mark:
Luxury World

The Past, Present And Future Of Luxury Brands

Kogan Page Ltd (United Kingdom), 2009
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780749452636
ISBN-10: 0749452633

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Luxury World

Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. This book takes us on a voyage around the luxury universe, slipping behind the facades of sophisticated businesses to show the reader how they function.

Related links:

Mark Tungate
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Kogan Page Ltd

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Mark Tungate
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