Regester Michael, Larkin Judy:
Risk Issues And Crisis Management In Public Relations

A Casebook Of Best Practice

4 Rev Ed

Kogan Page Ltd (United Kingdom), 2008
Paperback, 264 pages
Size: 234x153 mm
ISBN: 9780749451073
ISBN-10: 0749451076

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Risk Issues And Crisis Management In Public Relations

Defines reputation, explores how to value it and provides practical guidelines for effective reputation management. This book features sections on the effects of world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis.

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Michael Regester
Judy Larkin
Management decision making
Management & management techniques
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Michael Regester
Judy Larkin
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