Regester Michael, Larkin Judy:
Risk Issues And Crisis Management In Public Relations
A Casebook Of Best Practice
Kogan Page Ltd (United Kingdom), 2008
Paperback, 264 pages
Size: 234x153 mm
ISBN: 9780749451073
ISBN-10: 0749451076
List price: £17.99
You save: 10%
Risk Issues And Crisis Management In Public Relations
Defines reputation, explores how to value it and provides practical guidelines for effective reputation management. This book features sections on the effects of world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis.

