Brace Ian:
Questionnaire Design

How To Plan, Structure And Write Survey Material For Effective Market Research

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2008
Paperback, 312 pages
Size: 234x153 mm
ISBN: 9780749450281
ISBN-10: 0749450282

Our price: £22.50
List price: £25.00
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Questionnaire Design

If you need to conduct market research for your company, a good questionnaire is a vital tool. This book covers what you need to know about constructing the perfect questionnaire for your business. It takes you through every step of the process, and encourages you to think about what you are asking, and what data you want to find out.

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Ian Brace
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Ian Brace
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