Miller Robert B., Williams Gary A., Hayashi Alden M.:
The 5 Paths To Persuasion

The Art Of Selling Your Message

New Ed

Kogan Page Ltd (United Kingdom), 2007
Paperback, 240 pages
Size: 234x153 mm
ISBN: 9780749449940
ISBN-10: 0749449942

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The 5 Paths To Persuasion

Reveals the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers. This title shows how to best sell ideas to each. Whether it be a proposal or a business plan, it aims to unlock the secrets of persuasion necessary to present any kind of idea successfully.

Related links:

Robert B. Miller
Gary A. Williams
Alden M. Hayashi
Management decision making
Management & management techniques
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Robert B. Miller
Gary A. Williams
Alden M. Hayashi
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