Miller Robert B., Williams Gary A., Hayashi Alden M.:
The 5 Paths To Persuasion
The Art Of Selling Your Message
Kogan Page Ltd (United Kingdom), 2007
Paperback, 240 pages
Size: 234x153 mm
ISBN: 9780749449940
ISBN-10: 0749449942
List price: £9.99
You save: 25%
The 5 Paths To Persuasion
Reveals the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers. This title shows how to best sell ideas to each. Whether it be a proposal or a business plan, it aims to unlock the secrets of persuasion necessary to present any kind of idea successfully.

