Tungate Mark:
Adland
A Global History Of Advertising
Kogan Page Ltd (United Kingdom), 2007
Hardback, 272 pages
Size: 234x156 mm
ISBN: 9780749448370
ISBN-10: 0749448377
List price: £19.95
You save: 10%
Adland
Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.

