Tungate Mark:
Adland

A Global History Of Advertising

Kogan Page Ltd (United Kingdom), 2007
Hardback, 272 pages
Size: 234x156 mm
ISBN: 9780749448370
ISBN-10: 0749448377

Our price: £17.96
List price: £19.95
You save: 10%

Usually ships within 2 weeks.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

Adland

Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.

Related links:

Mark Tungate
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Mark Tungate
© 2006-2009 Eruditor Ltd and its partners

Search

Whole catalogue
Horror & ghost stories, chillers

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Share |