Bird Drayton:
Commonsense Direct And Digital Marketing

5 Rev Ed

Kogan Page Ltd (United Kingdom), 2007
Paperback, 352 pages
Size: 246x189 mm
ISBN: 9780749447601
ISBN-10: 0749447605

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Commonsense Direct And Digital Marketing

Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns.

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Drayton Bird
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Sales & marketing
Business & management
Economics, finance, business and industry
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