Murray Iain:
The Franchising Handbook
The Complete Guide To Choosing A Franchise
Kogan Page Ltd (UK), 2006
Paperback, 256 pages
Size: 234x153 mm
ISBN: 9780749445416
ISBN-10: 0749445416
List price: £14.99
You save: 25%
The Franchising Handbook
A comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.

