Murray Iain:
The Franchising Handbook

The Complete Guide To Choosing A Franchise

Kogan Page Ltd (UK), 2006
Paperback, 256 pages
Size: 234x153 mm
ISBN: 9780749445416
ISBN-10: 0749445416

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The Franchising Handbook

A comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.

Related links:

Iain Murray
Franchises
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Iain Murray
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