Tungate Mark:
Media Monoliths

How Great Media Brands Thrive And Survive

New Ed

Kogan Page Ltd (United Kingdom), 2005
Paperback, 272 pages
Size: 234x153 mm
ISBN: 9780749444785
ISBN-10: 0749444789

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Media Monoliths

In a cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over often centuries, they have consolidated their positions against fierce competition. This book takes us behind the scenes, revealing what it takes to be a great media brand.

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Mark Tungate
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Kogan Page Ltd

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Mark Tungate
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