Tungate Mark:
Media Monoliths
How Great Media Brands Thrive And Survive
Kogan Page Ltd (United Kingdom), 2005
Paperback, 272 pages
Size: 234x153 mm
ISBN: 9780749444785
ISBN-10: 0749444789
List price: £16.99
You save: 10%
Media Monoliths
In a cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over often centuries, they have consolidated their positions against fierce competition. This book takes us behind the scenes, revealing what it takes to be a great media brand.

