Brace Ian, Adams Karen:
An Introduction To Market And Social Research

Plannning And Using Research Tools And Techniques

Kogan Page Ltd (United Kingdom), 2006
Paperback, 160 pages
Size: 246x189 mm
ISBN: 9780749443771
ISBN-10: 0749443774

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An Introduction To Market And Social Research

A guide for those who need to understand the basic principles and techniques of effective market or social research. This work helps the reader gain an understanding of the research process, and how research information can be used effectively in business decision-making.

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Ian Brace
Karen Adams
Social research & statistics
Sociology, social studies
Social sciences
Kogan Page Ltd

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Ian Brace
Karen Adams
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