Brace Ian:
Questionnaire Design

How To Plan, Structure And Write Survey Material For Effective Market Research

Kogan Page Ltd (United Kingdom), 2004
Paperback, 288 pages
Size: 234x153 mm
ISBN: 9780749441814
ISBN-10: 074944181X

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Questionnaire Design

Part of the "Market Research in Practice" series, this book explains the role of questionnaires in market research, and looks at different types of questionnaire and how they should be used. It also explains how to plan, structure and compose the right questionnaire, and is useful for those studying or practising market research.

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Ian Brace
Market research
Sales & marketing
Business & management
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