Brace Ian:
Questionnaire Design
How To Plan, Structure And Write Survey Material For Effective Market Research
Kogan Page Ltd (United Kingdom), 2004
Paperback, 288 pages
Size: 234x153 mm
ISBN: 9780749441814
ISBN-10: 074944181X
List price: £22.50
You save: 10%
Questionnaire Design
Part of the "Market Research in Practice" series, this book explains the role of questionnaires in market research, and looks at different types of questionnaire and how they should be used. It also explains how to plan, structure and compose the right questionnaire, and is useful for those studying or practising market research.
