Ellwood Iain:
The Essential Brand Book

Over 100 Techniques To Increase Brand Value

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2002
Paperback, 336 pages
Size: 234x153 mm
ISBN: 9780749438630
ISBN-10: 0749438630

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The Essential Brand Book

This updated edition is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. These are described with appropriate case studies throughout, four key areas being: brand communication, definition, equity and strategy.

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Iain Ellwood
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Iain Ellwood
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