Ellwood Iain:
The Essential Brand Book
Over 100 Techniques To Increase Brand Value
Kogan Page Ltd (United Kingdom), 2002
Paperback, 336 pages
Size: 234x153 mm
ISBN: 9780749438630
ISBN-10: 0749438630
List price: £19.99
You save: 15%
The Essential Brand Book
This updated edition is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. These are described with appropriate case studies throughout, four key areas being: brand communication, definition, equity and strategy.

