Traverso Debra Koontz:
Outsmarting Goliath
How To Achieve Equal Footing With Companies That Are Bigger, Richer, Older And Better Known
Kogan Page Ltd (United Kingdom), 2000
Paperback, 288 pages
Size: 234x153 mm
ISBN: 9780749432980
ISBN-10: 0749432985
Outsmarting Goliath
Business owners are all looking for cost-effective ways to compete against those bigger than them. This manual demonstrates how a single telephone call, a cleverly crafted letter or a winning advert can influence customers to abandon big names and embrace small business products and services.
