Sorry,the image is not available

Traverso Debra Koontz:
Outsmarting Goliath

How To Achieve Equal Footing With Companies That Are Bigger, Richer, Older And Better Known

Kogan Page Ltd (United Kingdom), 2000
Paperback, 288 pages
Size: 234x153 mm
ISBN: 9780749432980
ISBN-10: 0749432985

Our price: £16.99

Usually ships within 1 week.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

Outsmarting Goliath

Business owners are all looking for cost-effective ways to compete against those bigger than them. This manual demonstrates how a single telephone call, a cleverly crafted letter or a winning advert can influence customers to abandon big names and embrace small business products and services.

Related links:

Debra Koontz Traverso
Business competition
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Debra Koontz Traverso
© 2006-2009 Eruditor Ltd and its partners

Search

Whole catalogue
Study & learning skills

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Share |