Brown Ian Ruskin:
Marketing A Service For Profit

Winning Ways To Promote Your Business

Kogan Page Ltd (United Kingdom), 2000
Paperback, 212 pages
Size: 234x156 mm
ISBN: 9780749419196
ISBN-10: 0749419199

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Marketing A Service For Profit

A study of key service marketing concepts and how these can be applied to improve turnover, efficiency and profitability. Addressing the needs of all professional service users from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service.

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