Beder Sharon:
This Little Kiddy Went To Market
The Corporate Assault On Children
Pluto Press (United Kingdom), 2009
Paperback, 320 pages
Size: 215x135 mm
ISBN: 9780745329154
ISBN-10: 0745329152
List price: £15.99
You save: 20%
This Little Kiddy Went To Market
Investigates the way that corporations strategically shape children to be under-aged hyperconsumers. This book shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

