Beder Sharon:
This Little Kiddy Went To Market

The Corporate Assault On Children

Pluto Press (United Kingdom), 2009
Paperback, 320 pages
Size: 215x135 mm
ISBN: 9780745329154
ISBN-10: 0745329152

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This Little Kiddy Went To Market

Investigates the way that corporations strategically shape children to be under-aged hyperconsumers. This book shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

Related links:

Sharon Beder
Consumer issues
Social issues
Sociology, social studies
Social sciences
Pluto Press

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Sharon Beder
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