Porter Michael E.:
Competitive Strategy

Techniques For Analyzing Industries And Competitors

New Ed

Simon & Schuster Ltd (United Kingdom), 2004
Paperback, 416 pages
Size: 234x153 mm
ISBN: 9780743260886
ISBN-10: 0743260880

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Competitive Strategy

Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

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Michael E. Porter
Business strategy
Business & management
Economics, finance, business and industry
Simon & Schuster Ltd

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Michael E. Porter
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