Porter Michael E.:
Competitive Strategy
Techniques For Analyzing Industries And Competitors
Simon & Schuster Ltd (United Kingdom), 2004
Paperback, 416 pages
Size: 234x153 mm
ISBN: 9780743260886
ISBN-10: 0743260880
List price: £16.99
You save: 30%
Competitive Strategy
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

