Porter Michael E.:
Competitive Advantage
Simon & Schuster Ltd (United Kingdom), 2004
Paperback, 576 pages
Size: 234x153 mm
ISBN: 9780743260879
ISBN-10: 0743260872
List price: £16.99
You save: 30%
Competitive Advantage
Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies in activities and in the way they relate to each other, to supplier activities, and to customer activities.

